Problem-solving is approached through a process of research, development, discovery and refinement—to best understand client, audience and the dynamic between. While all clients, audiences and organizations are unique, problem-solving is a constant and consistent process. This is our approach:
Research—it all starts here. From your history, mission and differentiators to your audiences and competitors. Have you done a communications audit? A client/member needs assessment? We can help.
We’ll scale the approach to suit your organization, your budget and your goals.
Einstein once said, “If I had 60 minutes to solve a problem, I’d spend fifty-five minutes defining the problem and five minutes finding the solution.” We promise to never spend 91.6% of your project time defining the project, though this is a point well taken.
Who is your audience? What are their needs? What do you offer? Why is it unique? Let’s define the transaction.
Now we know the WHO and the WHAT, let’s shape the HOW. We’ll find solution paths at the intersection of your proposition and their values.
The aforementioned “sweet spot” — where the magic happens! In the overlap of research and knowledge—the pitch and the purpose—insights are revealed. We will explore, expand and develop, then refine.
Whether we launch a comprehensive campaign, release a brand identity, drop key messages or just reach out and touch your audience—the process is always scaled to your needs. And the questions remain the same:
Where are you at, right now, and more importantly … where do you need to be?